Start a New Glory on an International Stage

Start a New Glory on an International Stage


The CERSAIE, known as the indicator of the international ceramic industry, was opened in Bologna, Italy on 26 September. It is the second time SUMMIT have participated in this fair. With the theme ofDIGI-CERA, the stylish and simple stand is mainly in grey, white and blue. It is an international booth showing to the world the strengthof Chinese ceramics.

Once it was opened, the SUMMIT stand attracted a large number of visitors at home and abroad.Mr. Xu Xiaofeng, Commercial Counselor of Chinese Embassy in Italy, complimented SUMMIT for the fashionable and simple stand design which follows the international ceramic trend.Accompanied by Mr. Ye Delin, President of NewpearlCeramicsGroup, Mr. Ye Xiangyang, Chairman of China Building Ceramics &Sanitaryware Association and Mr. Chen Huan, President of Guangdong Ceramics Association visited the SUMMIT stand, expressing their appreciation that SUMMIT products demonstrates a sense of science and the booth design is very international as well. They also hope SUMMIT will continue to develop new products so that the brand can expand its business to the global market to showthe unique charm of oriental ceramics on behalf of all Chinese ceramic enterprises.


Perfect Combination of Science and Humanity

The CERSAIE is not only an international platform for companies to show the various designs and innovative technologies in products, but also establishes and leads new trends for the global ceramic industry.

Mr. Ye Yongkai, Executive Vice President of Newpearl, said, “In the year of 2015, SUMMIT exhibited in Bologna for the first time. SUMMIT productswere displayed in the same fair with other competitive brands. Our exhibition attracted much attention of domestic and foreign business partners as well as competitors in the ceramic industry. All this enhanced our confidence in the international strategy. This year, SUMMIT participates in the Bologna exhibition again. We have done a lot of preparation work. to enlarge the display area, identify a theme, study the trend of ceramics and make breakthroughs in technology.


Integration of Chinese Elements and International Trends

The biggest difference between the CERSAIE and other exhibitions is that the Bologna fair lays much emphasis on the sense of creativity and design from the display space to exhibits. The CERSAIT is also famous for representing the industry trend.

To be bigger and stronger, Chinese ceramics enterprises must extend the business to theinternational market. In 2016, the second time SUMMIT exhibited in theCERSAIE, we become more active in integrating into the global market, which demonstrates a confident brand image.

Being in Bologna again, SUMMIT expresses its brand philosophywith a bold and innovative attitude.Rather than follow the international preferences indiscriminately, we dedicate ourselves to develop a creative idea acceptable by people around the globe by studying the world trend and the consumer psychology. Recently, SUMMIT put on an electronic advertisement at Times Square in New York again, showing to the globe its international strategy which sticks to the philosophy of “Back to Nature, Beyond the Style”


In the CERSAIE, a platform gathering the ceramic power and human wisdom, SUMMIT shows the strength and ideas of all Chinese ceramic enterprises. 

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